Case Study: Explorer Travel
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Explorer Travel is an online travel franchise company based in the United Kingdom. It offers several different franchise packages with varying levels of functionality to suit a wide range of budgets.
We’ve developed a fantastic relationship with Explorer Travel since embarking on our first project with them around a year ago and have since worked on many components of their online identity. Below is a summary of the projects we’ve undertaken with Explorer Travel and their outcomes.
Kuredu Resort
Approximately a year ago Explorer Travel approached Humaan to redesign their existing Kuredu Resort website to provide a professional design with a fresh, tropical feel that reflected the beautiful location of the resort. We created a design that incorporates an enticing bright and simple aesthetic, captures the mood of the resort and allows users to browse information and resort offers in a clear and structured manner.
My Cruise Website
My Cruise Website is Explorer Travel’s most recent addition to their range. It gives franchisees the opportunity to purchase their own website which allows users to search for and enquire about cruise holidays worldwide. Explorer Travel required a design with a clear cruise theme and a clean and easy-to-use interface that would be easy for their franchisees to update and add information to. With this in mind, we created a website that focused primarily on users searching the site. The search function of the website is easily accessible from the homepage which was kept very simple with the latest cruise offers being the secondary focus. Internally, the interfaces are designed clearly and consistently to create a sense of familiarity and ensure the user is not overwhelmed by the volume of information that is available.
All Sorts of Holidays & The Best of Travel
Explorer Travel required a design for their entry-level websites, nicknamed All Sorts of Holidays and The Best of Travel. The purpose of these websites is to demonstrate the functionality available in each package and encourage new franchisees to enquire about starting their own travel website. The designs that we delivered for each of these sites are bold, colourful and enticing; share the same key elements; focus on the search function of the website; allow users to advertise upcoming package specials; make it easy for potential customers to make enquiries.
My Travel Website
Explorer Travel required a clean and professionally designed website that presented information about their travel website packages clearly and concisely and also allowed them to add current information about upcoming seminars and specials. Although this website is run by Explorer Travel, it is also a brand in its own right. So it was important that it was distinct enough to be identified as its own entity but could also be classified as an extension of Explorer Travel. We created a website that was minimalistic, clean and information-focused. The structure of the homepage allows for a broad overview of the services offered on the website and gives users the immediate opportunity to get in touch or find out more information.
Disneyland Paris
Being a very competitive area of the travel market, Explorer Travel requested a design for their Disneyland Paris website that promoted confidence and engaged the user. Receiving booking enquiries through the website was the primary focus for this upgrade because the response to the current website was quite underwhelming. To encourage user interaction and enquiries, we used Disney characters and imagery to design a fun and family themed website that allows the user to immerse themselves in the familiar Disney backdrop whilst locating the information they require quickly and easily.
Email Campaign
To announce the launch of the new My Cruise Website, Explorer Travel required an email campaign to be designed and implemented. The campaign was to showcase the features of the new website and encourage new customers and enquiries. The template we designed for the campaign adopted the look and feel of the website and highlighted the rich features that the new website offered. The template was implemented with Campaign Monitor and we have since designed a simplified version of this template that allows Explorer Travel to reply to general enquiries generated through the website itself.
We have thoroughly enjoyed being part of numerous projects with Explorer Travel over the past year and have been delighted to provide them with designs that have revitalised and strengthened their online presence within the travel industry. Working with Steve Wood from Explorer Travel is always an absolute pleasure and we are very pleased to have built such a strong relationship with his company. We look forward to helping Explorer Travel further enhance their online brand and continue to provide inspired solutions.
Working with Karen and Jay continues to be a fantastic experience.
Unlike many web designers they are able to fuse together a brief, which is often quite vague, with a design that not only captures the essence of what we have visualised but also incorporates features that ensure that our websites are always unique and at the edge of current technology.
Our website builders also love their designs appreciating that fact that Karen and Jay both understand and are sympathetic to the challenges faced when converting a design into a living website.
Overall, I think that this is the perfect combination of skills and am delighted to have discovered them on the other side of the world!
Steve Wood.
Explorer Travel and mytravelwebsite (UK).
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